Our Work

From Vision to Reality : A Showcase of Our Work

Terrazzo Tiles

Building authority and brand recognition to increase rankings, sessions and conversion rates over 300%

Over 315% increase in organic traffic and 1st position for hundreds of main category products

In this case study, we delve into our collaboration with Terrazzo Tiles, a leading manufacturer and supplier of exquisite terrazzo flooring solutions in the UK. Our mission was clear: to elevate their online presence and drive significant traffic and sales through strategic e-commerce SEO initiatives.

Challenge

Terrazzo Tiles boasted a remarkable product line and an established reputation in the industry. However, their online visibility and e-commerce performance were not reflecting their true potential. Despite offering high-quality products, they were struggling to compete effectively in the digital landscape. Our challenge was to enhance their search engine visibility, optimise their website for conversions, and ultimately increase their online sales.

Solution

To tackle Terrazzo Tiles' challenges head-on, we devised a comprehensive e-commerce SEO strategy tailored to their specific needs and industry dynamics. Our approach encompassed the following key elements:

  1. In-Depth Website Audit: We conducted a thorough analysis of Terrazzo Tiles' website to identify areas for improvement. This included assessing their site structure, content quality, keyword optimisation, and technical SEO factors.

  2. Keyword Research and Optimisation: Leveraging advanced keyword research tools and techniques, we identified high-potential keywords relevant to Terrazzo Tiles' products and target audience. We strategically optimised their website content, including product descriptions, category pages, and meta tags, to enhance search engine visibility and attract qualified traffic.

  3. Content Strategy Development: We devised a content strategy focused on creating engaging and informative content that resonated with Terrazzo Tiles' audience. This included blog posts, articles, and visual content aimed at educating users about the benefits of terrazzo flooring and inspiring them to make a purchase.

  4. Technical SEO Enhancements: We implemented technical SEO best practices to improve the overall performance and user experience of Terrazzo Tiles' website. This involved optimising site speed, fixing crawl errors, implementing schema markup, and ensuring mobile-friendliness to enhance search engine rankings and usability.

  5. Link Building and Outreach: We executed a targeted link building and outreach campaign to acquire high-quality backlinks from authoritative websites in the home improvement and interior design niches. This helped to improve Terrazzo Tiles' domain authority, credibility, and search engine rankings over time.

Results

Our collaboration with Terrazzo Tiles yielded impressive results, driving substantial growth and ROI for their e-commerce business:

  1. Significant Increase in Organic Traffic: By optimising their website for relevant keywords and enhancing overall visibility in search engine results pages (SERPs), we achieved a substantial increase in organic traffic to Terrazzo Tiles' website.

  2. Improved Search Engine Rankings: Our strategic SEO efforts led to higher rankings for targeted keywords and key product categories, allowing Terrazzo Tiles to outrank competitors and capture a larger share of organic search traffic.

  3. Enhanced User Engagement and Conversions: With engaging and informative content, streamlined website navigation, and optimised product pages, we succeeded in improving user engagement metrics and driving more conversions through the website.

  4. Strengthened Online Brand Presence: Through effective link building and outreach initiatives, we helped Terrazzo Tiles establish a stronger online brand presence and authority within their industry, further boosting their credibility and trustworthiness among potential customers.

Our partnership with Terrazzo Tiles is a testimony to the transformative power of strategic e-commerce SEO in driving business growth and success. By aligning our digital marketing expertise with their unique goals and objectives, we were able to deliver tangible results that exceeded expectations and positioned Terrazzo Tiles for sustained success in the competitive online marketplace.

Looking to elevate your e-commerce business with strategic SEO solutions? Contact Cornerstone today to learn how we can help you achieve your digital marketing goals.

“Working with Cornerstone was a game-changer for our business. Their strategic approach to e-commerce SEO propelled our online visibility and significantly boosted our sales. We've seen a remarkable increase in organic traffic and improved search engine rankings. Cornerstone truly understands our industry and delivered results that exceeded our expectations.”

— Daniel, Founder of Terrazzo Tiles

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