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Solution 3 of 6Contractors and fit-out firmsManufacturers and suppliersArchitecture practices

Be found first, on Google and in AI answers.

A competitor with weaker work sits above you for the exact search that matters. Ask an AI assistant the same question and it names them, not you.

We do the work that makes you easy for Google and the assistants to read, trust and put forward.

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What is going wrong

Buyers and specifiers in construction search for one exact thing, then pick from the names that come up. More of them now ask an assistant and treat the answer as a shortlist. Neither is judging who does the better work. Both go with whoever is easiest to read.

Hidden

Good work, sitting on page two

Your best projects are on a site a search engine cannot make sense of.

  • A weaker rival wins the enquiry before you know it existed
  • The assistant names three or four firms, and not yours
  • Your Google listing was claimed once and then forgotten
Found

Easy to find, and named in the answer

You show up with a clear, useful page for the handful of searches your best clients make.

  • Enquiries from people who searched for exactly what you do
  • Once you rank, you are not paying Google for every click
  • The same pages are what the assistants pull their answers from
Why it happens

Google ranks what it can read, not who does the best work.

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  1. 1

    Your site is hard to read

    Slow pages, broken structure, nothing set up for mobile, none of the labels that tell Google what a page is. Google demotes what frustrates people.

  2. 2

    Your pages describe you, not the search

    Most websites in construction say what the firm does and stop there. Buyers type something more exact: a trade and a town, a product and a building type. A page that only describes the company rarely matches.

  3. 3

    Nobody else is vouching for you

    Google leans on what other sites say about you. An assistant does too. It is far more willing to name a firm once the trade press or an industry body has written about it.

  4. 4

    The facts about you do not agree

    Your website, Google Business Profile, Companies House entry, LinkedIn page and trade directory listings should all give the same name, description and location. Every contradiction makes an assistant less sure about naming you at all.

What we do about it

We find the gap and close it, in the right order.

The site first, then the pages, then other people vouching for you. Done in that order, each step builds on the one before.

Find your gap
  1. 1

    Find which gap is yours

    We look at the search you most want to win and read who sits above you. We ask the major assistants the question your buyers would ask. Then we tell you plainly why they are ahead.

    Done with

  2. 2

    Fix the foundations first

    The technical faults, site speed and structure, before a penny goes on content or links. An assistant cannot quote a page it cannot read.

    Done with

  3. 3

    Write the pages buyers search for

    A clear page for each service, product, sector and question, in the words buyers use. The plain facts about what you do and where, in text a machine can read.

    Done with

  4. 4

    Get trusted sources to vouch for you

    Links and coverage from trade and industry sources. They tell Google you are the real thing, and give the assistants a trusted source to cite you from.

    Done with

  5. 5

    Sort out the map listing

    Where you win work by trade and town: the right categories, correct opening hours, real photographs. Asking for reviews is your job. Then every profile and directory brought into line, so they describe you the same way.

    Done with

The firms above you are not better at the work. They are easier to read, and that can be fixed.

Proof

A materials brand, found first.

Terrazzo TilesBuilding materialsE-commerce SEO
315%more organic traffic
100sof products ranking in position one
1stpage visibility for target keywords
“Their strategic approach to e-commerce SEO propelled our online visibility and significantly boosted our sales.”Daniel, founder of Terrazzo Tiles
A fan of terrazzo tile samples, dark to light

A materials brand with strong products that customers could not find. We rebuilt its SEO from the foundations up.

Read the case study
Go deeper

Read how we think about it.

By industry

Questions

Questions firms ask us about search.

How long until we get found on Google?
Not overnight. On Google it usually takes three to six months to see real movement, and the biggest gains come later. AI answers vary more: the assistants refresh at different rates.
Can you promise we will be first?
No honest agency can, and a place in an AI answer cannot be bought. What we commit to is the work that moves rankings, and a plain report every month.
Is AI search a separate job from SEO?
Partly. The two overlap, and both start from a fast, well-built, accurate site. AI search then adds two jobs of its own: getting the facts about you to agree everywhere, and getting you named by sources the assistants already trust.
Can you tell whether AI assistants are naming us?
Yes. We keep checking which assistants name you and for which questions, and adjust as they change. The work covers ChatGPT, Google's AI Overviews, Gemini, Perplexity and Copilot.
We are about to rebuild our website. Will we lose our rankings?
Not if somebody owns the search side of the project. Every old address is mapped to a new one, and the redirects go live at the same moment as the site. Expect a few weeks of movement while Google recrawls.

Send us the search you keep losing.

We will tell you why they outrank you, where you stand with the major assistants, and what it takes to swap places. In plain English.

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