Most marketing agencies will ask you to sign a six or twelve month contract before they have done a day of work. We do the opposite. We work on a strict 30 day rolling agreement, and we turn away work that will not accept it. Here is the thinking, because it says more about how we operate than any list of services could.
Why long contracts exist
Long contracts are not there to protect you. They are there to protect the agency. They guarantee revenue whether or not the work is landing, and they remove the one thing that keeps an agency sharp: the risk of losing you. Once the signature is on a twelve month deal, the pressure to perform quietly drops, because the money is coming either way.
You have probably felt it. Energy and attention in month one, a slow drift by month four, and a scramble near renewal. The contract, not the results, was holding it together.
What a rolling agreement changes
When you can leave with 30 days notice, everything realigns. We have to earn the next month, every month. That means the work has to keep producing, the reporting has to be honest, and the relationship has to be worth staying in. It puts the pressure exactly where it belongs, on us.
Why it is better for the work, not just the optics
There is a myth that good marketing needs a long runway and therefore a long contract. The runway is real. SEO compounds, brand builds, pipelines take time. But none of that requires locking you in. It requires showing you the progress along the way, honestly, so you keep going because you can see it working.
A rolling agreement forces that honesty. We cannot hide a quiet quarter behind a contract, so we do not have quiet quarters. And because you are free to leave, the trust that builds when you choose to stay is worth far more than any signature.
What it means for you
It means the risk sits with us, not you. It means we are motivated by the same thing you are: results you can see, month after month. And it means that if we are ever not worth it, you can walk, which is exactly why, in practice, our clients rarely do.
If you have ever been burned by a contract that outlasted the results, that is precisely the problem we built our model to avoid.
Next step
Stuck in a 12 month agency contract?
When it ends, try the other way. Thirty days, no lock-in, and the pressure stays exactly where it belongs: on us.
Talk to us about switching →
