Marketing agency for demolition and waste removal companies
Websites, search and photography that get demolition, soft strip and waste firms onto tender lists and in front of people with a job to clear.
Demolition, soft strip and waste removal firms usually win work in two quite different ways. Main contractors and developers check you out before they put you on a tender list, while facilities managers, builders and shop owners search Google when they have a floor to clear or a collection to replace. Cornerstone builds marketing that covers both, so the same firm looks safe to a contractor and easy to call for a smaller job.
Most firms in this trade have plenty of proof and show very little of it. The licences sit in a drawer, the best jobs were never photographed, and the website still lists the services from the day it was built. We start with what you already have and put it where buyers will look.
The challenge for demolition and waste firms
A main contractor handing over a strip-out is taking a risk on your people, your paperwork and your programme. Before they call, someone in their office will usually look for your waste carrier registration, accreditations such as CHAS or Constructionline, NFDC membership if you have it, and evidence that you have done a job of this size before. If those things are hard to find, the firm that makes them easy tends to get the call.
Local search brings a different problem. Searches for rubbish removal, commercial waste collection and soft strip contractors are full of directories, national brokers and comparison sites, so a good firm can be hard to find a few streets from its own yard. Many of the enquiries that do come in are too small or too far away, which is why ads that do not filter by job size and area get expensive quickly.
How we help demolition and waste companies
A website that says you are professional does not help a contractor tell one demolition firm from another. Photographs of your crew at work and a licence number they can check tell them far more.
Book a growth consultation- 1
Service pages that match what people search
Separate pages for demolition, soft strip, commercial waste, construction waste and rubbish removal, each saying what you take, where you work and how quickly you can attend.
- 2
Your compliance where buyers can check it
Your waste carrier number, accreditations, insurance and method statement process on the website, so a contractor doing a quick check finds the answers without ringing you.
- 3
Local SEO around your yard and routes
A Google Business Profile, area pages and reviews that put you in front of people searching in the boroughs you actually cover.
- 4
Google Ads that filter the job
Campaigns split by service and postcode, with wording that puts off the jobs you do not want, so the budget goes on work worth quoting.
- 5
Photography and film of real jobs
Your crews, vehicles and live strip-outs photographed properly, like the pictures on this page, so your site stops relying on stock images of someone else's excavator.
- 6
Case studies for tender submissions
Short write-ups with the building type, the programme and the tonnage or recycling figures you can stand behind, ready to use in a pre-qualification form or a bid.
What this looks like in practice
We normally begin with the pages and the proof, because ads and search both send people there. That means a page for each service, your registration numbers and accreditations in plain sight, and photographs from one or two proper site days. A single day on a live strip-out gives you enough pictures for the website, social media, tender documents and recruitment adverts for a long time.
The photographs on this page come from shoots with two London waste and demolition firms, on a live soft strip and in the yard. It is worth getting the team, the vehicles and the bins in shot in this trade, because your livery is a large part of how people remember you.
After that we build out search for the services and areas with the best margin, and add paid campaigns where search will take too long to arrive. You stay on a 30 day rolling agreement, and we will tell you plainly where your enquiries are coming from.
What do you need?
What we bring to the table
Demolition and waste removal photography
Can you market both demolition and waste under one brand?
Yes, and most firms that do both should. We give each service its own page so it can rank for its own searches, while keeping one company, one phone number and one set of credentials.
Do our licences and accreditations need to be on the website?
We recommend it. A contractor or facilities manager checking you out will look for your waste carrier registration and accreditations, and having them on the site saves a phone call you might never get.
How do we stop getting small, low-value enquiries?
Say what you do and do not take, show the areas you cover, ask for job details on the enquiry form, and exclude the searches that bring the wrong jobs from any ads. Some small jobs will still arrive, but far fewer of them.
Can you photograph a live strip-out or demolition site?
Yes. We work to site rules and inductions and plan the day with your site manager, so the crew can keep working while we shoot. If it is someone else's site, we will need the principal contractor's permission.
How long does SEO take for a demolition or waste firm?
Local searches often start to move within a few months, and competitive terms such as commercial waste in a big city take longer. Google Ads can bring enquiries while that builds.
Let’s talk growth
Book a discovery call and we’ll tell you honestly where your biggest, fastest wins are. No hard sell, no jargon.
Book a growth consultationOr send a message